Because when you feel good, everything changes.

We’re here to change the conversation around women's health — from shame and confusion to empowerment and clarity. Every woman deserves access to knowledge, tools, and support that help her feel her best — emotionally, mentally, physically. Embark on the journey towards a balanced and healthier you.

We’re not about restriction, guilt, or chasing perfection. We’re about helping you reconnect with your body, nourish it with intention, and feel confident in your choices.

Self care starts with health care.

Welcome to Your Wellness Revolution

At Theory of Self, we believe every woman deserves to feel confident, powerful, and in tune with her body. That’s why we’ve created a space where your health is prioritized, your voice is heard, and your journey is celebrated — every step of the way.
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    Real Ingredients

    Our blend is pure, clean and free from anything artificial. No preservatives or sweeteners.

  • 02
    Real Solutions


    From hormonal balance and energy support to stress relief and overall health, our expert-backed solutions, nourishing formulas, and empowering community are designed with your whole health in mind.

  • 03
    Real Changes

    We’re redefining what it means to feel good — with wellness tools that support your unique needs. Whether you’re navigating PMS, boosting your mood, or building daily rituals of self-love, we’ve got your back (and your body).

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Benefits. Benefits. Benefits.

Whole-Body Wellness, Designed for Women

We create products and routines that work with your body — not against it. From hormonal support to mental clarity and overall health, every formula is made with women’s real, daily needs in mind. No fluff. No one-size-fits-all. Just targeted support that honors your rhythm.

No preservatives

We believe in the power of natural ingredients. Our blend is free from artificial additives, preservatives, and sweeteners. It’s a clean, pure, and wholesome choice for your health-conscious lifestyle.

Rooted in Science, Elevated by Nature

Our ingredients are clean, effective, and backed by research — because you deserve both peace of mind and powerful results. We combine modern science with nature’s wisdom to deliver safe, transformative wellness that actually works.

A must for active lives.

Welcome to Theory of Self — a modern wellness brand built for women who are done playing small when it comes to their health. We believe in taking up space, asking better questions, and redefining what “healthy” looks like in a world that too often overlooks women’s unique needs.

Our mission is simple: to help you feel better, live bolder, and come home to yourself — one ritual at a time.

We offer science-backed wellness products that support every stage of your journey, from daily stress and energy dips to hormone harmony and skin radiance. But more than that, we offer community, compassion, and a reminder that your body isn’t broken — it’s brilliant.

At Theory of Self, health isn’t about perfection. It’s about power. And it starts with choosing you.

Supercharge your diet with nature

Give your nutritional levels a boost with these popular ingredients.

wellness female
Chinese Angelica (Dong Quai)

Often referred to as the "female ginseng," Chinese Angelica supports blood circulation and hormonal balance. It is popular for its ability to alleviate menstrual discomfort and promote overall vitality.

wellness female
Orange Peel

This zesty addition aids in digestion, reduces inflammation, and enhances the immune system. Orange Peel is packed with vitamin C and natural oils that provide a refreshing taste and a boost to your body’s defenses.

wellness female
Tiger Lily Bulb

Known for its calming and moisturizing properties, Dried Tiger Lily Bulb helps to soothe the respiratory system and promote restful sleep. It is also rich in antioxidants, which support overall health and well-being.

Frequently Asked Questions

Are Theory of Self products natural?

Yes, key ingredients from Theory of Self products are made from natural ingredients, carefully sourced and processed to retain their purity and effectiveness. We prioritize ingredients that meet our strict standards for natural wellness.

What makes Theory of Self products different from other similar products in the market?

Theory of Self products are unique because they combine high-quality, natural ingredients with a deep understanding of both traditional wellness practices and modern science. Our formulations are meticulously developed in conjunction with product development specialists and traditional Chinese medicine physicians to offer products that cater to your health needs.

Are Theory of Self products free from GMO?

Yes, Theory of Self oat range products are free from GMO. We are committed to offering products free from genetically modified organisms to ensure the highest quality and integrity.

While the majority of our ingredients are non-GMO, some ingredients may be wildcrafted and/ or cultivated. Wildcrafted ingredients are harvested from their natural habitats while being careful to leave the mother plant(s) in good condition to ensure the practice is regenerative and protects endangered species.

However, they cannot be certified as such because they are not under the control of the growers and processors. These ingredients go through rigorous organoleptic testing, pesticide, microbial, chemical and heavy metal testing, where relevant, to ensure compliance and safety towards local manufacturer and USA FDA regulations.

How often can I take Theory of Self products?

The recommended usage varies depending on the product. Please follow the instructions on the product label or consult a healthcare professional or your medical provider to determine the best regimen for your needs.

Can I take Theory of Self products if I’m pregnant or breastfeeding?

If you are pregnant or breastfeeding, we strongly advise consulting with your medical provider before adding herbs into your routine when using Theory of Self products to ensure that they are safe for you and your child.

Can I take Theory of Self products with other supplements, or drugs/medications?

It is important to consult with a healthcare provider before combining Theory of Self products with other supplements or medications, as there may be potential interactions. For example, products containing Angelica sinensis should not be taken with blood thinners like warfarin.

How should I store Theory of Self products?

It is recommended to store Theory of Self products in a cool, dry place away from direct sunlight. Always follow the storage instructions provided on the product label.

Does Theory of Self conducts test with animals?

No, Theory of Self is committed to cruelty-free practices and does not test on animals at any stage of our product development.

What is Chinese Angelica and its functional properties?

Chinese Angelica, or Dong Quai, is a traditional Chinese herb known for its benefits in supporting women's health, particularly in balancing hormones, for blood deficiency, and promoting circulation. It is commonly used to alleviate menstrual discomfort, relieves anemic symptoms and enhance overall vitality.

What is Orange Peel and its functional properties?

Orange Peel, or Chen Pi, is a traditional Chinese herb valued for its digestive benefits. It helps regulate the digestive system, reduce bloating, and relieve indigestion.

What is Dried Tiger Lily Bulb and its functional properties?

Dried Tiger Lily Bulb, is a traditional Chinese herb valued for its nourishing qualities, particularly in supporting respiratory health and promoting emotional balance. It is traditionally used to soothe dry coughs, improve sleep quality, and calm the mind.

Where do you source your TCM ingredients from?

We source our TCM ingredients from audited and trusted suppliers who meet our strict quality standards. These suppliers are selected for their ethical practices, commitment to sustainability, and dedication to providing quality herbs.